The lightweight antidote to Google Analytics.
Google Analytics was built for enterprise marketing teams spending millions on Google Ads. Sift is built for developers and founders who want honest traffic numbers without slowing down their websites or annoying visitors with cookie banners.
1.5 KB vs 45 KB+ Script Size
Sift weighs under 1.5 KB gzipped. It loads asynchronously without blocking rendering and keeps your Core Web Vitals at 100.
GA4 and Google Tag Manager load 45 KB to 80 KB+ of JavaScript, executing heavy client-side tracking and degrading mobile page load times.
Zero Cookie Banners Required
100% cookieless. Sift uses ephemeral daily cryptographic salts and never tracks users across days. No GDPR consent banner is legally required.
GA4 uses persistent first-party cookies and Google advertising identifiers. Under GDPR and PECR, displaying a cookie banner is legally mandatory.
Single Clean Screen vs 50 Nested Menus
One fast dashboard shows your real-time visitors, referrers, top pages, and device types at a glance. No training required.
GA4 is notoriously complex, requiring custom Explorations, complex dimension filters, and dedicated courses just to find basic metrics.
Sub-Second Real-Time vs 24–48h Processing Delay
Stats appear instantaneously as visitors hit your site. Inspect campaigns the moment you launch on Product Hunt or Hacker News.
GA4 standard reports can suffer from a 24 to 48-hour data processing delay, leaving you blind during launch hours.
True Agent-Native Automation
AI coding agents can create sites, inject snippets, and query traffic autonomously via /auth.md without touching a browser.
Locked behind human-only Google Cloud / Firebase web consoles requiring complex OAuth consent screens and manual verification.
Ditch the cookie banner today
Replace your GA4 tracking script in under a minute with Sift. Free in beta.